WEB ANALYTICS, Contributions – Donnez votre avis
Je lance un appel a contributions sur l’ergonomie comparée des différents outils de mesure d’audience certifiés par l’OJD. Il est difficile de tester en conditions réelles plusieurs outils en meme temps, c’est pourquoi je suis curieux d’avoir le témoignage d’utilisateur des outils d’audience « site-centric » OJD disponibles sur le marché francais. Il me semble intéressant de [...]
LIENS SPONSORISES, LIENS COMMERCIAUX : INFLATION DES PRIX
Now the price per click on those ads is rising–by an average of 31% from a year ago in the third quarter, according to DoubleClick Inc. Some merchants are looking seriously at alternatives–even, of all things, print and radio spots. Merchants are also trying out ads on MySpace and YouTube, or advertising on blogs and [...]
VIRAL MARKETING
La bouche, l’oreille, et le publicitaire … Word of Mouth Outweighs Advertising For consumers in the market for an electronics or automotive purchase, the most influential media isn’t TV or the newspaper, according to a recent survey. It is old-fashioned (but newly popular) word of mouth. BIGresearch found that 42.6% of respondents cited word of [...]
